Nutella

Sound:
Branch:
Consumer goods
Country:
Spectrogram (?)
nutella
Similiar Sound Idents
payback
bmw
gamecube
intel
michelin
nikon
samsung
windows

About

Here’s one of the few Sound Logos which uses rhythm. The hazelnut cream Nutella also rocks for breakfast. Yummy.

Nutella’s Brand Sound is clearly a Sound-alike: P. Diddy’s track D.I.D.D.Y from 2001, produced by The Neptunes, was more than just inspiration for the Nutella Sound (thanks to Kian for the hint). A Sound-alike is used, when a company can’t afford the licensing of the original track. Sad but true and common practice in the Advertising industry. Below the original from the artist formerly known as Puff Daddy, on a fabulous Beat by Pharell.

Images